Information for Red Cross and Red Crescent National Societies

 

Principles in Action items are designed and produced exclusively for the use of Red Cross and Red Crescent National Societies. They can be used as prizes, gifts as well as means for identification and promotion - or they can be sold to members and supporters for fundraising purposes. Each National Society can independently decide their selling prices for these items.

  

Tips for use

 

Labels and gift packings to match your needs

 

How to order

 

 

In 2006 IFRC and Nexet made an agreement of using the IFRC logo on the items and other Principles materials. Starting from April of 2008 we shall start operating directly with each National Society and start using either the Red Cross or Red Crescent logo instead of the Federation logo.

 

Nexet Oy has a long history of working with the Red Cross - our company has had a signed cooperation agreement with the Finnish Red Cross continuously since 1984. We have developed items for fundraising and have also taken care of the sales and marketing of these items for the benefit of the Finnish Red Cross.

 

Principles in Action collection is developed for the use of all National Societies, in good cooperation with the Finnish Red Cross. We hope that you like the result and look forward to a fruitful, long-term relationship with your National Society!

 

 

With best wishes,

 

Nexet Oy

Timo Häkkinen

Chairman of the Board

 

P.S.

 

We want to thank all those National Societies who supplied translations of the principles in various languages. We could not have completed this project without your help.

 

 

Tips for use

 

 

1. Promotion and education

 

The Principles in Action products are perfect tools for campaigns, identification, education and promotion. They are easily recognized and an effective way to raise team spirit and positive feelings. In addition the products are a concrete tool to promote the Fundamental Principles during special events, everyday operation and life in general.

 

Imagine drinking coffee using a Principles in Action mug or wearing Principles in Action T-shirt on a sunny day. What a great chance to start conversations, make friends or pass on information!

 

2. Merchandising and fundraising

 

For fundraising purposes the products can be sold to staff, members, supporters, volunteers, corporate partners, companies and public. Matching packaging and labels with bar codes are automatically included in the products so they can easily be sold at retail as well.

 

The information on the labels can be adapted to the needs and language of the individual National Society. Product information and photos are provided for brochures, Internet and other marketing purposes. If needed, Nexet is happy to give advice on profitable pricing in order to facilitate the fundraising.

 

3. Gifts for partners and visitors or prizes for raffles?

 

The Principles in Action products are an answer for both purposes. They have a clear message, which not only reminds of the Red Cross and Red Crescent, but also promotes humanitarian values. Designed to suit people regardless of their origin, religion, sex or age, the products are suitable for cases when the receiver is unknown.

 

  

Labels and gift packings to match your needs

 

All the items have hanging labels to explain the purpose of the Principles in Action collection and to give information about Red Cross and Red Crescent.

 

The labels are designed in a way, which enables the use of different languages and targeted information. It is up to each National Society to decide whether they want to tailor the information or to use the standard English labels for the products.

 

Also the gift packings include explanation texts. Gift packings can be supplied with a bar code (EAN code) to enable selling through retail shops.

 

 

Your ideas are welcome

 

In addition to the first Principles in Action collection, Nexet is more than happy to discuss any other, perhaps even tailor-made products with the National Societies – either with the Principles in Action design or with the National Society's own logo.

 

In order to meet the needs and wishes of the users, any comments and ideas are highly appreciated as well.

 

The Principles in Action product collection will be updated and new products introduced on a regular basis.

 

 

Customers are directed to you

 

All calls, e-mails and other purchase enquiries from private customers or corporations about Principles in Action products will be diverted to the National Societies.

 

 

How to order

 

Joint orders - reasonable prices even for smaller quantities

 

The main idea is to collect all orders from various countries and then give one large order to the manufacturer. This way we can get the price advantage of a large order also for smaller quantities.

 

For the first Principles in Action collection, there are fixed deadlines for placing orders. The National Societies are asked to respect the deadlines to facilitate the logistical challenges and to receive their orders on time.

 

In the future and in case of large orders there is a possibility for more flexible order and delivery schedules. The labels and gift packings can be produced to suit your needs.

 

Marketing:

 

Nexet Oy

E-mail: info@principlesinaction.org

 

Tel (direct): +358 400 754 527

Tel (office): +358 2 276 0250

Fax: +358 2 276 0251

 

Address: PO Box 48 (Ravurinkatu 11)

20381 Turku

Finland